You charge how much? Understanding the value of Professional Photography.

November 22, 2013  •  Leave a Comment

Many times people will peruse our investment section or we’ll sit in a consultation and hear from people how we may be “over their budget” for one reason or another.  Yes, compared to someone’s mom with a camera who is charging $40.00/hr and will give you a cd of every image, both the ok quality ones and the really bad ones where your eyes are closed and your tongue is hanging out the side of your mouth.  I assume we are ridiculously overpriced.

Consider this though for a moment.  We are also ridiculously over-quality of what that “fauxtographer” is.

Please allow me to break it down to more understandable terms.

The “Photos by Jenny” who just opened up on facebook…she’s probably spent a few hours learning her way around her $350.00 consumer camera that has a $200.00 kit lens attached.

At Ikon Photographs, both David and his assistant photographers have spent YEARS learning the trade and craft of photography (either in school, on the job or both).  Most of us have a heavy background in film photography we’ve been doing it that long.  The equipment we use is industry standard professional equipment.   It is not cheap.  It does not produce cheap images. 

For example:

David shoots on Nikon D700 full frame sensor camera that renders photos in 12.1 mp.  (1800.00 each) (He actually carries two of these wherever he goes.)

His standard lens kit is a Nikkor 80-200mm f 2.8 Telephoto Zoom lens (900.00) and a Nikkor 24-70mm f2.8 (1900.00) wide-mid range zoom lens as well as a Nikkor 85mm F1.8 Prime Portrait Lens (500.00) and 50mm F1.4 prime lens (450.00).

Nikkor 24-70mm F2.8 $1900 Nikkor 80-200mm F2.8 $900

On top of the camera, if a flash is needed on site he employs at least one Nikon SB-800 Speedlite.(350.00)

Accentuating all of this equipment is a Sekonic Lightmeter (350.00), Camranger Wireless Feed/Tether (300.00) Device, and a handful of other handy gadgets that make professional photography what it is.

Stick it all in a very nice camera bag that keeps it all safe and sound. (175.00)

So far that’s a total of $8175.00 in equipment that we will show up to photograph you and yours on that special day! 

While it's understood that all this expensive gear is not worth a dime in an incompetent person's hands, we assure you that we are more than qualified to wield such pricey gear.  We even offer a MONEY BACK GUARANTEE

Once your “Live in the moment forever.” Photos are made, then they’re taken back to our home office where they are selectively edited on state of the art computers.  Roughly 3000.00 of editing equipment and software is employed in selecting and editing your images to perfection.

Let’s not even get into how much the studio equipment, lights, backdrops, etc costs.

Did we mention that Ikon Photographs LLC is a licensed business with the State of Missouri and we pay taxes on each and every job/sale we do?

We’re also members of the Professional Photographers of America with candidacy/certification efforts underway for our photographers. (That’s $300.00 per membership and $200.00 candidate).

We are also bonded to the tune of $50,000 of business insurance.  Which isn’t a lot, but it covers what it needs to at this point while we grow our business, client by client and smile by smile.

Why do we do all this?

Because photography is our passion, it’s our living, it’s our business.  We can promise you that while we may cost a little more than your “average” run of the mill undocumented photographer, we can offer you so much more in return for your money.   We guarantee our work unconditionally.  We know that you’ll love it as much as we do, or we’ll give you your money back. We guarantee that when you look at an Ikon image in 20 years, it will be one of your prized possessions that you’ll be happy to hand down to another generation of your family.  We challenge anyone to put a price-tag on that!

While we offer a money back guarantee, We’re keeping our cameras though! We need them! 


With love and great photographs,


David and the IP gang


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